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Is our memory really this short? The original iPhone was frequently sold out for months, and sold a million units in the 2.5 months before the first price cut.
by mbrubeck 17y ago
Is our memory really this short? The original iPhone was frequently sold out for months, and sold a million units in the 2.5 months before the first price cut. They lowered the price as soon as their manufacturing could meet the increased demand.
(I left a more detailed comment on the post itself.)
- csmeder 17y agoCompletely agree, this article has it all wrong. "Originally the unit wasn’t selling well at all. So Apple dropped the price a few weeks after it launched, pissing off the early adopters of course. Why? Because me and Steve Ballmer were correct." Matt Maroon and Ballmer were both Wrong. The reason the apple was so expensive at first was to create hype and make people want it. And it worked. Steve Jobs had already written his apology letter about the price before the early adopters bought the thing. This was all planned. The iPhone's price was part of the appeal.