> I think it's an interesting industry with tons of data and tons of problems that need solving but a very hard one to crack. I'm currently building a B2B SaaS

> I think it's an interesting industry with tons of data and tons of problems that need solving but a very hard one to crack. I'm currently building a B2B SaaS app with the help of a small oil company and the few months I've been working and learning about the industry I've noticed it's not really different than other industries like say Healthcare (I've also built stuff for this one): - The culture is certainly different than the IT/Internet industry, they have their own business processes, work/deal flows and idiosyncrasies but you just have to be open minded and learn. - Loads of opportunities in IT. Small/medium improvements can be easily done in their classical processes with simple software, and this software is easily marketable to many players. They’re so caught up innovating in their core processes that they don’t have the pace in IT innovation that has for example the internet industry (where IT is actually the core process). - Big changes most likely will find “barriers” from established players and/or regulators. - Despite the apparent difficulty to close deals within these industries I’d say it’s actually the contrary. They love, welcome and invest in new ideas despite their lack of startup mentality. tl;dr… like any other industry they're open to innovation, but they have their own rules