A lot of negativity in this thread but Blue Apron and co. are clearly doing something right. As someone who subscribed to Blue Apron for a few months last year

A lot of negativity in this thread but Blue Apron and co. are clearly doing something right. As someone who subscribed to Blue Apron for a few months last year, the value to me was less about convenience and more about entertainment and education. For the cost of a movie ticket you get a shared experience cooking with someone else, you learn a new cooking technique, maybe discover a new recipe and get a darn tasty meal at the end. That's a pretty good deal. These services don't replace grocery shopping, they're a fun way to spend time with people. If they can convince Americans that cooking can be fun, that's an extra bonus.