How the hell can we quantify the risk of data? Where is the price discovery mechanism in a world where "information must be free"? You can only buy insurance if

How the hell can we quantify the risk of data? Where is the price discovery mechanism in a world where "information must be free"? You can only buy insurance if you know not only how likely it is that you'll lose the thing you're insuring but also how much it costs! Maybe we need to update whatever concept of intellectual property we developed in the 90s that got us to the current state of affairs...