Both are highly data-driven and responsive to customer metrics. But Amazon sees personalized customer support as a core value that they provide in-house. Goog

Both are highly data-driven and responsive to customer metrics. But Amazon sees personalized customer support as a core value that they provide in-house. Google sees support as a pure cost, to be eliminated through automation. (That's not to say that Amazon is always great at support, but I do feel that there's a different attitude about it, having worked at Amazon and having many friends working at Google.)