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> I'm sure they have tested ads without photos, or with photos of something other than people, and found that photos of attractive smiling real estate agents wo
by teej 17y ago
> I'm sure they have tested ads without photos, or with photos of something other than people, and found that photos of attractive smiling real estate agents work best.
Describing real estate agents as people who use empirical study in their marketing efforts doesn't match with my experience. The industry is full of "do it because that's what we always do" attitudes regarding the marketing of homes. Zillow's research seems to back this up - agent headshot ads performed way worse than anything else (http://www.zillow.com/blog/the-top-and-bottom-performing-ads-on-zillow/2009/08/19/ http://www.zillow.com/blog/the-top-and-bottom-performing-ads...).
- DenisM 17y agoThey have probably tested is collectively, the poor bets going out of business and good ones staying in.
- teej 17y agoReal estate isn't quite as simple as just the listing ads. There are tons of things a real estate agent can be good at that make their ad quality irrelevant.
- byrneseyeview 17y agoThere are probably things they could do that would have a bigger effect than the ad quality. But as long as those ads have some effect, and faces improve them, they'll keep doing it. Doctors and lawyers often put their faces in ads, too. It looks like people want to see the person they're buying a service from.
- pvandehaar 17y agoReal Estate Agents likely do not run Real Estate marketing firms.