As long as everyone is being honest, it is in the interest of the user and also the greater good to be made aware of all alternatives. The free market is built

As long as everyone is being honest, it is in the interest of the user and also the greater good to be made aware of all alternatives. The free market is built on the assumption of rational and informed choice, and often fails because of the lack thereof. The truth, the whole truth and nothing but the truth! Politeness be damned!