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Past data on the houses they've recently sold, and for how much? :/
by axod 17y ago
Past data on the houses they've recently sold, and for how much? :/
- pyre 17y agoWhat data, and how to present that in an advertisement?
- axod 17y agoTypically in UK adverts you have pictures of houses, summary of details, price, and if it's sold, they slap a big "SOLD" across it. This shows you how well they can sell, and how much they get for properties. Adverts in papers are typically a full page, so there's plenty of space.
- sethg 17y agoIf you see an ad that says “I sold the house pictured here for $300,000”, then for all you know, the guy sitting at the next desk over could have sold it for $350,000.
- axod 17y agoThat logic is quite odd. I'd rather have a data point saying "I sold a house like yours for $300k", than a smiley face. What does a smiley face tell me?
- sethg 17y agoYou can’t tell from the picture alone whether or not the house is “like yours” or not. In particular, you can’t compare how much purchasers can negotiate down the price when he or she finds stuff needing repair, or how much the agent can negotiate up the price by convincing purchasers that the floorplan is ideally suited for their special special needs.