I think AMZ's endgame is to own the whole pipeline end to end. Using third party sellers has been a good way to get the scale underneath them but 10, 15 years d

I think AMZ's endgame is to own the whole pipeline end to end. Using third party sellers has been a good way to get the scale underneath them but 10, 15 years down the road I fully expect the most profitable and in demand items will be sold direct by amazon itself.