1. I agree with all your points. 2nd, as someone who makes his dough with writing copy, let me tell you this: the really good writers do use those tricks of t

1. I agree with all your points. 2nd, as someone who makes his dough with writing copy, let me tell you this: the really good writers do use those tricks of the trade without you noticing it. It is similiar to good typography: it doesn't get into the way. You may want to check out the writings of Gary Halbert or John Carlton to see it in action.