Accounting profits are too easy to manipulate. Valuation experts prefer to look at cash flows. Here's a precocious '09 writeup on AMZN from an analyst at Andr

Accounting profits are too easy to manipulate. Valuation experts prefer to look at cash flows. Here's a precocious '09 writeup on AMZN from an analyst at Andreeson-Horowitz.[1] He points out how Amazon's re-investing CF's to finance capacity, warehouses, real estate, etc. This is instead of realizing accounting profits. [1]http://ben-evans.com/benedictevans/2014/9/4/why-amazon-has-no-profits-and-why-it-works http://ben-evans.com/benedictevans/2014/9/4/why-amazon-has-n... edit: it's worth pointing out that AMZN could be one of the most profitable companies (accounting profits) at the flick of a switch if it diverted its CF's away from capex and internal investment. Its CF's have been enormous for quite some time.