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Gosh, the general point was quite interesting, but I have such a hard time reading the "Emotional Headline -> Witty hook -> Two more paragraphs -> emotional hea
by lionhearted 17y ago
Gosh, the general point was quite interesting, but I have such a hard time reading the "Emotional Headline -> Witty hook -> Two more paragraphs -> emotional headline -> witty hook -> two more paragraphs" style of writing. Yeah, I know it makes people read your copy, but I like to the point writing more than the wandering around building a narrative that sucks you in, leaving you breathless with anticipation and excited for more of whatever they're selling...
Sales copy just adds so much noise to the points. I get why they do it, but it's really a fight to get through it for me even if I think there's going to be valuable points in there.
- access_denied 17y ago1. I agree with all your points. 2nd, as someone who makes his dough with writing copy, let me tell you this: the really good writers do use those tricks of the trade without you noticing it. It is similiar to good typography: it doesn't get into the way. You may want to check out the writings of Gary Halbert or John Carlton to see it in action.
- lionhearted 17y ago> You may want to check out the writings of Gary Halbert or John Carlton to see it in action. Will do - cheers for the recommendation.