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As a consultant, I only see web site producers making an effort to curb poor web practices when Google forces them to: Google's move to boost mobile-friendly de
by wiremine 11y ago
As a consultant, I only see web site producers making an effort to curb poor web practices when Google forces them to: Google's move to boost mobile-friendly design in the rankings has driven us a TON of responsive design work.
I wonder if that is going to be what it takes to fix today's bloat problems: Google takes the hammer to sites that too much advertising cruft. Otherwise, I don't see business makers seeing much of a reason to fix it on their own.
- otis_inf 11y ago> I wonder if that is going to be what it takes to fix today's bloat problems: Google takes the hammer to sites that too much advertising cruft. That could get interesting: Google, using the argument that all those ad-related scripts make things slow, ranking sites with a lot of them lower than sites which don't, and at the same time hitting their competitors hard: after all, Google makes money through ads, if their competitors are forced to be used less (by Google's own actions) more people might be using Google ad networks.
- _lce0 11y agonah, that wont work. that would surely end up in legal battle, from the ad agencies saying that Google used their monopolistic power on the search industry just to boost their analytics product.
- roninb 11y agoIANAL, but I would think that as long as, algorithmically, Google ensures it's weighing all ads and trackers equally (read: whatever your concept of fairly is) they could prove that it truly is in everyone's benefit. In a similar vein to the aforementioned "Death to Small Businesses Day."
- yuhong 11y agoHow about just counting the number of ad trackers?
- fanf2 11y agoIt would be amusing if this made Google downrank their own crappy sites that use stupid quantities of JS to render mostly plain text - blogger, groups, plus, etc. are all a shitshow of unnecessarily bad performance.
- nly 11y agoI don't think any of this is appropriate for a search engine. I want a search engine to find me the best results for my query based on content, even if it's ad-riddled.
- talmand 11y agoEspecially with changing rankings based on whether it's mobile friendly or not. Marking it as mobile friendly is one thing, reducing its rank is another.
- wiremine 11y agoI agree 100%. I'm just observing that it is one of the few external sources of influence I see change organizational behavior. Business people FEAR google's impact on their success.