11 ms·
Why can't the site just collect some data from the client and forward it to the ad networks on the backend? All of this stuff needs to happen out of band.
by sudioStudio64 11y ago
Why can't the site just collect some data from the client and forward it to the ad networks on the backend? All of this stuff needs to happen out of band.
- JustSomeNobody 11y agoBecause the trend is for the client to bear the burden.
- sudioStudio64 11y agoIt sounds like the Mozilla solution of building some kind of intelligence around advertising might be the way to go then. Injecting all this stuff in the page load is crazy.
- tempodox 11y agoEverybody is cooking their own soup and no-one wants to share their toys and sandbox with the other children.
- jfb 11y agoSharpers and snake oil salesmen peddling nonsenseware to terrified publishers who watched their entire business model crumble to sand in the face of craigslist.
- brown9-2 11y agoBecause the ad networks don't completely trust the publishers.
- manigandham 11y agoGood question: we are getting there with the major DMPs (data management platforms) which are Krux, Exelate/Nielsen, BlueKai/Oracle, Adobe, Facebook and Google. There are dozens of smaller players but they now all hook into these major 6 so those are the tags you're seeing. At this level, these are billion dollar companies so there won't be much more consolidation.