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This is not quite accurate as it assumes that Starbucks must have premises of a certain size. If Starbucks had smaller shops they'd pay smaller rent. Their busi
by JupiterMoon 11y ago
This is not quite accurate as it assumes that Starbucks must have premises of a certain size. If Starbucks had smaller shops they'd pay smaller rent. Their business model of having large shops is their problem right now.
- deleted 11y ago[deleted]
- ethbro 11y agoI don't think it's a problem, but it is a limitation. Starbucks can't place a location anywhere they can't fit one of their buildings. As comments further down noted, there are two types of coffee customers: (1) get it and leave & (2) spend time in a coffee shop. Where (1) breaks down is basically if you don't have access to a Starbucks on a commute. Which to me is a particular type of customer: lives in a city core, bikes or walks to work / uses mass transit. These are the type of customers Starbucks can't really afford to chase. They're designed as a stop when someone is commuting in from the suburbs via car. Deliver a high-quality, dependable (key!!), possibly cheaper product right in front of a rail or transit stop? Bob's your uncle. Good luck! PS: Step 2: ? Step 3: (Get bought by Starbucks and profit!)