As an aside, I worked in a directorate, and the director of said directorate (who worked at amazon before us) told a story every so often of meetings he would b

As an aside, I worked in a directorate, and the director of said directorate (who worked at amazon before us) told a story every so often of meetings he would be invited to, where the amazon UI team would agonize over specific pixel placements of text and images on the amazon website. The amusing part to me (this was years ago) was internally I was always thinking "their website is, at the very least, non-intuitive and overwhelming" when he told such stories. I guess they found better UX people. =pp edit: typo