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Wow! that is a great thought. I would have never thought that. On the other side, starbucks don't need that type of advertising now and a small\upcoming shop c
by mandeepj 11y ago
Wow! that is a great thought. I would have never thought that.
On the other side, starbucks don't need that type of advertising now and a small\upcoming shop can't afford that kind of advertising.
This idea is also business specific. Can restaurants afford whole day sitting customers? No, I think
- epa 11y agoWhat would be the first thing that runs through your mind if you walked into an empty starbucks? "Are you open?"
- Axsuul 11y agoHoward Schultz, the CEO of Starbucks, has openly admitted to wanting customers who stay and work in the store cause of this. "You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there." “We’re not in the coffee business — we’re in the experience business”
- tonyarkles 11y agoI've had chats with the manager of one of my favourite locations. It gets pretty slow mid-afternoon, and she made it really clear that she's super happy having some people sitting in there working, even if they're sipping the dregs from a 2-hour-old free-refill coffee. The regulars usually have chatted at least a little bit (maybe that's a Canadian thing), and having conversations or work going on improves the atmosphere.
- martin-adams 11y agoThe trick with restaurants is to sit customers near the window so it looks like they are more busy than they are. Ever wondered why in a huge mostly empty restaurant you're placed next to existing customers.
- 1rae 11y agoMaybe because it's nice sitting next to a window?