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Estimote founder here. Few days ago Google released their new, open beacon format - eddystone and today just updated Chrome for iOS that can scan for beacons br
by jimiasty 11y ago
Estimote founder here.
Few days ago Google released their new, open beacon format - eddystone and today just updated Chrome for iOS that can scan for beacons broadcasting Eddystone URLs.
You can read more on our blog how to start broadcasting URL using beacons and how to test it on Chrome for iOS.
- scrollaway 11y agoI'll ask the uncomfortable question: How conscious are you of how this tech will be abused as a pure advertising medium and how annoying and ugly this potentially will be for users? And how concerned are you by that? Popups were useful once upon a time. OT: the scrolling hijack for the animation in the middle of your site is really annoying.
- WojtekB 11y agoHey there, Wojtek from Estimote team here: actually, Google is approaching this very conciously when it comes to privacy and UX. You need to opt-in to see those URLs in notification center, then metadata is fetched so you know what you click, and still no tracking is possible until you actually click. Also, they're iterating very fast with Physical Web, but it's still in experimentation phase. Physical Web for Chrome is big news, but keep in mind that Chrome on iOS has ~5% penetration.