You of course don't have to... In which case you get your screen real estate (and computer cycles and attention) chewed up by ads, get fewer ads on no websites,

You of course don't have to... In which case you get your screen real estate (and computer cycles and attention) chewed up by ads, get fewer ads on no websites, and get to have all your browsing behavior tracked too. Alternatively, you can install an ad-blocker, which will never be supported by sites that run ads (so will break them in exciting ways), can come with its own can of worms regarding tracking your browsing, and puts a publisher in a tragedy of the commons where if enough people go that road, they can't generate ad revenue and will have to seek other options (see sibling threads for side-effects). Alternatively, you can seek out media that is entirely ad-free of its own volition; you'll curtail your own consumption, but it's an option. It's a wide, free world out there.