DR: If you can develop your startup's "product" without writing any code, then writing said code anyway would be a distraction. The author gives a couple examp

DR: If you can develop your startup's "product" without writing any code, then writing said code anyway would be a distraction. The author gives a couple examples of startups that started off with a Google spreadsheet or an e-mail list. If that doesn't sound like your tech startup, well, then programmers will be kind of important.