My main argument against paying for web content is that people who care about ads probably don't want to see them at all. What's the use to pay for a few sites

My main argument against paying for web content is that people who care about ads probably don't want to see them at all. What's the use to pay for a few sites but others don't offer a pay model and still molest and track you? A better model would be to pay the ad networks which in turn give money to the website operators (similar to those music flats) but I think that's unlikely to happen.