I can't say this enough, or nearly as well: Try to ride some powerful existing waves vs. just creating new waves. Find some big and important industry tre

I can't say this enough, or nearly as well: Try to ride some powerful existing waves vs. just creating new waves. Find some big and important industry trends and ride on top of them. It is very very hard to create your own industry trends. Be careful about getting out too far ahead of any wave. It is where I made a major error - getting way out in front of the wave.