I don't wanna derail the comments here, since as cbaleanu mentioned it's pretty off topic, so I'll try to stay brief here. If you would like some more input, my

I don't wanna derail the comments here, since as cbaleanu mentioned it's pretty off topic, so I'll try to stay brief here. If you would like some more input, my email is in my profile. > But it doesn't seem like developers really wanted it. I don't see why (most) developers would want a monitoring system. Why not target sysadmins / devops? In my experience developers really just want a trace of their app when it breaks, or maybe some performance profiling. > The shift to cloud based services also makes a lot of basic monitoring tools unnecessary. Even though on HN it might seem like everyone is using "the cloud" for everything, the reality is quite different. There's a pretty sizable market for server monitoring, even in the case of cloud services, someone is managing the metal. > code profiling, custom metrics, and analyzing errors and log statements. newrelic provides a lot of these, although I'm personally not a fan (it seems like their daemon is the main thing causing resource alerts), and has a free tier. >So many IT teams ... aren't very proactive when it comes to monitoring application health and behavior. Well if you're talking to IT teams, they may not be able to do anything proactive regarding health / behavior of applications. In many cases the team making sure the service stays up has no control over the code or inner working of the application. They're limited to configuring and changing supporting servers (database, lb, web server), and not the application itself, and the application state is treated as a binary "is it up or down", with "turn it off and back on again" being a common "fix". Looking at the product, it does look quite nice, but collectd, icinga, nagios, zabbix (and now bosun which I'll likely be switching to) is free and open source server monitoring, and newrelic with all its in depth monitoring has a free tier. Assuming that virtual servers (xen) are considered a separate server, I definitely can't see paying $15/mo per server/instance. I'd be paying an order of magnitude more than the colo for my servers costs me. However with 5 physical servers, $75/mo is a lot more reasonable than (at minimum) $600 I'd be paying per instance. At work, our 4000+ servers would cost $60000 a month, more than enough that we could hire developers to write a custom system. With so many free and/or open options, it'd really have to blow me away to be worth it. Additionally a free trial for something like monitoring is a hard sell. The time and effort invested into the setup of a new monitoring system is definitely not free. All that being said, I do like it, and it seems like a nice product. From what you say I feel like you just haven't found the right target market for it.