I'll add to that list "consume my device's energy to no benefit," in the days of mobile dominance. The battery and network resources wasted by ad content that d

I'll add to that list "consume my device's energy to no benefit," in the days of mobile dominance. The battery and network resources wasted by ad content that doesn't result in a conversion adds up, and I don't know that price is yet reflected in the cost of the impressions.