> Apple commodified fun computing This never happened. Even today, where Apple enjoys revenue and popularity, the computers Apple sells still take less than 5%

> Apple commodified fun computing This never happened. Even today, where Apple enjoys revenue and popularity, the computers Apple sells still take less than 5% of market share and they are business computers, certainly not considered "fun" ones. > made it affordable Until just a few years ago, Apple was -- rightfully -- considered to be selling computers much more expensive than the competition. This image changed a bit these last few years but even today, a Mac Book Pro costs comparatively 30% more than the competition. Apple was never about being affordable. Ever. > They died when they couldn't keep up with Apple or PC hardware. Atari and Amiga died for one reason and one reason alone: Windows. When they died, Apple was close to being bankrupt as well and it only survived thanks to Bill Gates saving the company by injecting cash in it (mostly forced so it could sustain anti competitivity accusations). > IMO this is why MS completely failed with Win 8/10. Uh? Are you talking about Windows 8 and the upcoming Windows 10? Windows 8 was a pretty big success, even though it never got as popular as Windows 7 or XP.