Momentum and brand, and a band of loyal enthusiasts to carry the flag through the dark years. There was also an insistence on quality for a long time, and to b

Momentum and brand, and a band of loyal enthusiasts to carry the flag through the dark years. There was also an insistence on quality for a long time, and to be something else other than a business computer. It's really a miracle they survived. It was very close. I can remember a time when we would laugh at people for persisting with an Apple. In those days there was hardly any software available, and career-wise, it looked like the deadest of dead ends. The first time I remember this changing was circa 2003 when a friend confided he'd bought an Apple and was attempting to re-learn how to use it. It sounded odd at the time (he previously had been a linux installer) and I distinctly remember it because it was the earliest indicator of a change in the wind.