Estimote founder here. Few days ago Google released their new, open beacon format - eddystone and today just updated Chrome for iOS that can scan for beacons b

Estimote founder here. Few days ago Google released their new, open beacon format - eddystone and today just updated Chrome for iOS that can scan for beacons broadcasting Eddystone URLs. You can read more on our blog how to start broadcasting URL using beacons and how to test it on Chrome for iOS.