Thanks Karl, I do read plenty on and off the web but the wonderful news is, there's plenty more to learn. Appreciate the links, will check them out. edit Holy

Thanks Karl, I do read plenty on and off the web but the wonderful news is, there's plenty more to learn. Appreciate the links, will check them out. edit Holy Crap! how did I miss reading this. I've been writing my blog for almost a year assuming folks read pages like myself. What a terrible assumption, no wonder only 15% are sticking around to read, that matches almost perfectly with the stats they mentioned: "we found that 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word." I'm just a little slower at reading, I can't judge as fast as the majority of readers here. If the title is appropriate enough to click, my first paragraph must be pretty terrible to be driving a large audience away. edit it turns out it's not web optimized I judge a blog or site by the author's choice of topic, the readability of their font, and then their writing style (which I can only get a feel of after a few paragraphs). I don't want to waste browser's attention, but I also don't yet understand the psychology of instant web judgement. For the greater part my blog is about ideas, and text is the content. I'll have to review my web writing strategy. I may be writing for 16% of the browsing audience, and that may be ok. Thanks again for pointing out what must be plainly obvious to you.