If you're selling premium stuff, you should provide premium online service. Videos for every product. Consider getting a panel of well known chefs to provide

If you're selling premium stuff, you should provide premium online service. Videos for every product. Consider getting a panel of well known chefs to provide consistent reviews. Remember, as a quality provider, you sell only one or two products for each use case. Allow the buyer to easily understand the use case for the product. (e.g. Professional chef, detailed work knife)