> "WE DON'T SELL BULLSHIT. EVER." I am sure some people will object to that being on the front page, but it gave me a great feeling as a potential customer. An

> "WE DON'T SELL BULLSHIT. EVER." I am sure some people will object to that being on the front page, but it gave me a great feeling as a potential customer. And, being that such blunt language is pretty rare on a customer-facing landing page, it immediately created some memorability that wouldn't have been there otherwise. (Somewhat the same as if I had said out loud, "Buttermilk Supply. Buttermilk Supply.") I advise that you keep it, even though many will inevitably advise you that it seems unprofessional. As a dilettante home cook with a somewhat deficient ratio of financial responsibility to disposable income, I find myself buying fairly high-end kitchen knives online often. I just like using them, even though my 'cooking' really mostly amounts to slicing tomatoes and cucumbers to eat with (Ajinomoto MSG-coated) salt. That may not be what you are going for in terms of your customer base, but if it is, I would additionally recommend solving the sharpening problem, and the cleaning problem, really well. I never graduated beyond stuff like the Shun knives commonly available on Amazon, and those things were a big reason why. (Shun offers easy mail-in sharpening.) Sell the knives with a cardboard return shipping box for sharpening, and then send them back with a shipping box that can be re-used the next time. And if you want to get fancy, include a simple knife cleaning tool. I historically would never consider buying any kitchen item that can't go in the dishwasher -- except a knife, because I like the idea of a blade so sharp that detergents will damage the molecular structure of the super-fine edge. Still, I confess to saying "fuck it" on many occasions and putting my $150 Shun santoku or paring knives in the dishwasher. That is because I sometimes find myself looking at a gross dishpan full of dirty dishes in brackish water, and the sponge is somewhere in the bottom... I just don't always feel like sticking my hand in there. I finally curbed that habit by crafting my own knife cleaning tool from a nylon-brush dishwashing brush and a folded-over sponge, that I keep separate from the normal dish washing gear. It is janky, but you could actually make something along those lines pretty cool and very cheap, and then include/sell that. And the cleaning tool itself would be something you could throw in the dishwasher whenever needed. Good luck! I will remember your site on my next birthday.