> On fitness I think that's going to come down to insurance involvement. And God knows how that ends up given the innumerable potential deals that could be mad

> On fitness I think that's going to come down to insurance involvement. And God knows how that ends up given the innumerable potential deals that could be made. > On notifications I do agree on that. Maybe another way of phrasing it is "It enables you to not take out your phone." Which is no small thing in a lot of circumstances. The only issue here is... doing that well is UI. I think history teaches us that if there's one thing third party software is terrible at then it's interface.