>All else being equal, the fastest company in any market will win. All else being equal, the best-funded company will win. All else being equal, the company w

>All else being equal, the fastest company in any market will win. All else being equal, the best-funded company will win. All else being equal, the company with the catchiest name will win. All else being equal, the company with the best product will win. All else being equal, the company with the best-advertised product will win. All else being equal, the company with the most stories being written about it will win. All else being equal, the company with the better cafeteria will win. etc. all true statements. don't mean much though...