Here is Indiegogo's take on PR with crowdfunding campaigns: https://learn.indiegogo.com/wp-content/uploads/2015/05/IGG_Campaign_PR_Tip_Sheet_042215.pdf https://

Here is Indiegogo's take on PR with crowdfunding campaigns: https://learn.indiegogo.com/wp-content/uploads/2015/05/IGG_Campaign_PR_Tip_Sheet_042215.pdf https://learn.indiegogo.com/wp-content/uploads/2015/05/IGG_C... That being said, PR is spikey (traffic wise), also don't expect millions of dollars to pour in after you announce your product. The news cycle is quick and your can be yesterday's news in hours. The ones that stay relevant is what they do with that traffic after. Make sure you have systems in place to collect emails or track who your potential leads are. PR is a better tool for branding your company, so when a VC wants to see how the public receives you or a customer is deciding to buy your product and wants to research if you're a legitimate company. "Oh! XYZ publication demoed the product and it looks legit."