Hey folks, Looie founder here. Lots of interesting points. In NYC there's a dilapidated restroom infrastructure for the city's 10 million inhabitants and 50 mi

Hey folks, Looie founder here. Lots of interesting points. In NYC there's a dilapidated restroom infrastructure for the city's 10 million inhabitants and 50 million annual tourists- Looie gives them a clean, safe and comfortable alternative. For the keyfob thing most people don't get, it's for two reasons. We're going to be in everyone's keychain - which is an awesome place to be. We'll also be there when your phone is dead - just in case. DKnoll, good points on branding. Looie is a character - kind of like Oscar (health insurance) or Casper (mattresses). We hope it's a brand name that our users will grow fond of. One day we hope people will be asking for the "Looie" instead of restroom. The term is also more light-hearted than "restroom" and more accurate than "bathroom". Going to the looie doesn't have any of the negative associations that weigh down the existing terminology. @VQC - really cool stuff. We had to get our hands dirty and demonstrate to businesses our value add. Now we're at the point where they tangibly understand what hosting a Looie does for their business. As for pay toilets being illegal - it's an incredible history of why things are the way they are. Here in NYC, the Municipality has only introduced three pay toilets in the last 9 years or so. It's a serious public health issue in the city - that's why we're working like animals to fix it. Cool stuff.