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In order to get through traction, you have to pass few tests on product/market fit Do you have 1 customer? Is she happy with your product? If not, iterate Do yo
by reach_kapil 11y ago
In order to get through traction, you have to pass few tests on product/market fit
Do you have 1 customer? Is she happy with your product? If not, iterate
Do you have 10 customers? Are they happy? if not, iterate
Do you have 100, 1000 customers? Are they happy? Iterate anyway
How to get to 1 customer? Go out of your online world into real world and talk to real people. Do user studies, focus groups, stand on streets or coffee shops to show your product. This will bring you to P/M fit
- avalaunch 11y agoI would advise not to iterate based off a single customer. Despite being a customer, I think there is still too great a chance that she isn't in the startup's target market. This goes 10x if the customer isn't a paying customer. Otherwise, great advice.
- reach_kapil 11y agoSure, but single customer idea is mostly to give an idea of how to approach this problem. You are right about subjectively 1 customer should not determine the direction of product. Mostly don't ask for feedback to your closest friends and family