a bit off topic but in my security analysis course long time ago, I remember a professor telling a story of a hedge fund that blew up because they relied excess

a bit off topic but in my security analysis course long time ago, I remember a professor telling a story of a hedge fund that blew up because they relied excessively on such viz heatmaps and other fancy graphics to base their trading theories. It's pretty but it doesn't really show the underlying intrinsic core business. Like the other commenter replied, apple realized early UX is key to establishing luxury brand whereas the rest thought it was about having faster and better hardware for cheap and innovated their way out of existence (motorola, nokia).