I also wrote a guide to PR for startups, that's more "DIY for free" than about hiring an agency. I've never had any trouble getting plenty of write-ups (from a

I also wrote a guide to PR for startups, that's more "DIY for free" than about hiring an agency. I've never had any trouble getting plenty of write-ups (from a couple dozen major blogs/sites for average products to the cover of Time Magazine for another). I used to sell the book, but it's online for free http://austenallred.com/user-acquisition/book/chapter/press/ http://austenallred.com/user-acquisition/book/chapter/press/