4 ms·
I think it helps to think of your story as a second product that sells the first. PR has a hell of a lot of moving parts, and could definitely be better servic
by TodPunk 11y ago
I think it helps to think of your story as a second product that sells the first. PR has a hell of a lot of moving parts, and could definitely be better serviced if you can provide for all of them. I like that it's been mentioned how many people's problems it has to solve. That's a really good start to outrospecting for this goal.
- vonnik 11y agoTotally agree. It's a second product, which a supply chain that travels from real events through a CEO and PR person to a reporter's desk, and a product manager, who is usually that PR person. The one other thing I would add is that there's a real temptation to overmanage the message you send to reporters, which leads to too much business-speak where everything is sunshine and roses. The best stories are frank, they involve struggle and color, and they usually piss someone off.