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How to Promote Your Business on the Internet http://www.warplife.com/tips/webmaster/website-promotion.html http://www.warplife.com/tips/webmaster/website-promo

How to Promote Your Business on the Internet http://www.warplife.com/tips/webmaster/website-promotion.html http://www.warplife.com/tips/webmaster/website-promotion.htm... White Hat Search Engine Optimization http://www.warplife.com/tips/webmaster/search-engine-optimization/ http://www.warplife.com/tips/webmaster/search-engine-optimiz... Painless Serch Engine Site Submission http://www.warplife.com/tips/webmaster/site-submission.html http://www.warplife.com/tips/webmaster/site-submission.html Analyze your webserver log files. I use analog but it has not been maintained in years, doubtlessly there are better tools by now. Avail yourself of Bing and Google Webmaster Tools, also Alexa. Use http://www.google.com/trends/ http://www.google.com/trends/ to find keywords to target. Note the geographic distribution. I havent written anything yet about pay per click ads like AdWords but I intend to. The key is to bid on keywords that only a paying customer is likelely to search for. I paid $300.00 per month for "software consultant" and "software consulting" with nary an inquiry, but got a signed contract for $30,000.00 after paying ten cents apiece for but two clicks by bidding on a keyword that I will never tell anyone because I might need to use it again.

MichaelCrawford 11y ago
You might at first expect that its best to write articles on the general topic of books. While there is some benefit to that my experience is that its best to diversify your topics. The public's interest in the topic of the day varies widely. For example just before Thanksgiving Americans search the web for "turkey stuffing recipe". I expect Canadians do so as well but in early October. In inlink from a book-related site will be the most relevant, but some other topic may produce more inlinks.
- nitam 11y ago
  This is a good idea for a little bit later. First you need to understand what to write about. What are the keywords, what are they looking for, etc.
  - MichaelCrawford 11y ago
    While I mostly agree it is hard to determine what to write about until you have written something and it has been posted long enough that it yields some search engine referrals. To take a wild guess is better than not posting anything at all.

MichaelCrawford 11y ago

You might at first expect that its best to write articles on the general topic of books. While there is some benefit to that my experience is that its best to diversify your topics. The public's interest in the topic of the day varies widely. For example just before Thanksgiving Americans search the web for "turkey stuffing recipe". I expect Canadians do so as well but in early October. In inlink from a book-related site will be the most relevant, but some other topic may produce more inlinks.

nitam 11y ago
This is a good idea for a little bit later. First you need to understand what to write about. What are the keywords, what are they looking for, etc.
- MichaelCrawford 11y ago
  While I mostly agree it is hard to determine what to write about until you have written something and it has been posted long enough that it yields some search engine referrals. To take a wild guess is better than not posting anything at all.