This is so upsetting. After reading a few articles, I don't get the sense that this was about her startup (it doesn't seem like the company ever had any real re

This is so upsetting. After reading a few articles, I don't get the sense that this was about her startup (it doesn't seem like the company ever had any real revenues). She was apparently very depressed and struggling financially, coming to the end of her lease on her apartment with no place to go, and presumably unable to come to her family for help because of their disapproval of her secular lifestyle. It could easily have been a spontaneous decision on the roof that she didn't plan out or even really think about. It's just a shame that her close friends didn't realize how bad things had gotten and done more to help her (e.g., give/lend her money, offer a place to crash, a job offer, etc.) Often the only thing that stops people from suicide is the thought of the damage it would do to their parents and siblings; if your relationship with your family is in shambles, this sort of thing becomes less unthinkable.