This post reminds me of a recent trend on cold-call emails I've been getting, namely them being framed in an overly casual way that implies a personal connectio

This post reminds me of a recent trend on cold-call emails I've been getting, namely them being framed in an overly casual way that implies a personal connection that doesn't exist. Saying things like "I just wanted to see how you're handling X" and then going into the sales spiel, or "I wanted to circle back around Y" and so on. I'm assuming this is more effective than the previous methods or they wouldn't be using it, but I find it even more off-putting.