What's the benefit of this over something like Google Keep or Evernote? One thing I think could be interesting is if you let me own my data; not in A ToS, but

What's the benefit of this over something like Google Keep or Evernote? One thing I think could be interesting is if you let me own my data; not in A ToS, but actually let me host my data: Either in my own MySQL instance or Google Drive/Dropbox[0]. [0]Yes, I understand that with a service like Drive/Dropbox I don't own my data.