Exactly. Ad fraud is not just a waste of energy (like TV ads playing to no viewers). It supports bad stuff on the Internet at the expense of good stuff. * Ad

Exactly. Ad fraud is not just a waste of energy (like TV ads playing to no viewers). It supports bad stuff on the Internet at the expense of good stuff. * Ad fraud is now the number one malware payload. * Low-quality impressions show up on copyright infringement, comment spam, and other problem pages. * When advertisers buy programmatically on markets that include both legit and fraudulent inventory, publishers pay for fraud in the form of lower CPMs. More in response to the original article: http://blog.aloodo.org/posts/thank-you-for-supporting-fraud/ http://blog.aloodo.org/posts/thank-you-for-supporting-fraud/