This is dangerous for one reason and one reason alone: It conflates the message of "Medical emegency, call 911". We've had that drilled into our heads and drill

This is dangerous for one reason and one reason alone: It conflates the message of "Medical emegency, call 911". We've had that drilled into our heads and drill it into our children's heads. Now, you want people to question that in a time of emergency? "Crap! Mom is having a heart attack! Should I call 911 or use Call9? It's supposed to be better! Shit, where is my smartphone, all I have is this landline. Crap, my smartphone is upstairs, I'll just use my tablet. Wait, I don't have Skype installed on my tablet. Dammit, I'll just call 911".