I tend to think that a lot of human activity comes down to seeking status and exercising status. "Buy local" is seeking status and "act evil" is exercising stat

I tend to think that a lot of human activity comes down to seeking status and exercising status. "Buy local" is seeking status and "act evil" is exercising status. I'm sure it's more complicated that than, but I think this is a good framework for getting a rough draft of understanding the behavior.