The thing is, people create software to advance a purpose/goal or (perhaps more often) to make money. The web is the most accessible/available platform for eit

The thing is, people create software to advance a purpose/goal or (perhaps more often) to make money. The web is the most accessible/available platform for either. That is why so many non-web-like technologies/paradigms end up on the web (flash, SPAs, huge client-side frameworks). The author is saying, let's take the accessibility/entrepreneurial-nature of the web and bake it right into the user's desktop environment rather than placing it on top of a platform (the browser) that has to rewrite much of what's already there in the OS.