It's really not a "taxi" based on experience growing up in Boston. To me, a taxi was always a super unreliable, and usually outrageously expensive (and unpleas

It's really not a "taxi" based on experience growing up in Boston. To me, a taxi was always a super unreliable, and usually outrageously expensive (and unpleasant) service that you might take once in a blue moon. I never based a plan around the idea of getting a cab, there had to be other options. With Uber, I can now reliably plan on them actually showing up, on time, and to even outside central locations. So it doesn't just win against the competition, but actually expands my demand for the product because I'll factor it into my plans.