The author meant "app" as in a real application on your computer not a "webapp" like from the Chrome Web Store. Interestingly, I'd say it's closest to how the

The author meant "app" as in a real application on your computer not a "webapp" like from the Chrome Web Store. Interestingly, I'd say it's closest to how the latest Android does it. E.g., click on a wikipedia link and it opens the page in the wikipedia app. I'm not really following your fragmentation/consolidation line of argument or how it relates to the modern web...