I am not in the online advertising business (one side or another), much less in the banner business. But that was a horrible, patronizing text to read. I couldn

I am not in the online advertising business (one side or another), much less in the banner business. But that was a horrible, patronizing text to read. I couldn't pass the first half, which is sad, because it look like an interesting point. The author somehow felt that the ones talking about the problem with banners were being arrogant assuming that the buying industry didn't know that for ages, so his answer to this was: 'I will be even more arrogant, more patronizing than they ever could be!!'. Really, that was a boring read.