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Sure. Advertising is the craft of getting people to want things, then positioning a particular product as the best (or only) way to satisfy that want. If you w
by superuser2 11y ago
Sure. Advertising is the craft of getting people to want things, then positioning a particular product as the best (or only) way to satisfy that want.
If you want something not embedded in your biology (i.e. food, sex, temperature regulation) then you want it because of advertising - either media you were exposed to, people who influenced you to want it, or just seeing the product out in the street. If you are aware of a particular product or vendor at all, it is because of advertising.
Of the people in the world who are economically useful, they are useful only insofar as as people want the things they help produce. Without advertising, people want only food, shelter, water, sex, etc. Without advertising, people are entirely unaware of where they can exchange money for anything they want, biologically necessary or not.
A world without advertising is a world without trade. The only way that could ever really happen is a centrally planned economy with resources handed out; the second you have something resembling a market, the way sellers and buyers discover each other is advertising.
- qu4z-2 11y agoHm. If I understand you correctly, you're saying that children would not want to be told stories, without advertising? I mean, I agree people need to be aware of a good or service to buy it (and that includes food, sex, and temperature regulation -- not sure why you've got a special case for them). But I think there's a distinction between making that information available for people seeking things out (like, having a stall at a market that carries your product) and bombarding people with messages about it at all hours of the day.
- superuser2 11y agoAdvertising to people with intent to buy is still advertising, just the most lucrative and expensive kind.